Many would be surprised at the competitive nature of the hospice industry. Agencies want a high census of patients fitting into a neat package of 6 months or less of life and cost effective care that makes the patient comfortable and the families as well.
When I started marketing hospice 7 years ago, I remember learning everything I could and would still find myself lacking confidence talking to doctors and nurses about referring to hospice. I found the same old tricks used by other marketers being used by hospice marketers. For example,
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